Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
Start today with 14 days free

Create your own ecommerce website and start selling successfully with ShopWired today

Create your ecommerce website on ShopWired today.
Start today with 14 days free

Create An Online Store With ShopWired

All the features you need for building an online store

Create a beautiful and successful ecommerce website with ShopWired

Your ecommerce website

Professional, responsive themes

ShopWired takes the stress out of searching for the perfect theme by offering a wide range of professional free themes, easily customizable and optimized for success.

Mobile commerce optimized

ShopWired themes are designed for mobile commerce success. All our themes are responsive so they work seamlessly on computers, laptops, tablets, and smart phone devices.

Customize and brand your online store

Brand and customize your theme with our live preview website builder. See your changes in real time as you add images and text and change colors.

Full content management system

Take full control of the content of your theme with our content management tools. Add images and videos, and customize text for your website to get your pages looking just how you want them.

Use your own domain name

Pointing your own domain to your ShopWired account takes just a few minutes.

Full blogging

Connect with your customers through your very own online blogging platform. Your blog is seamlessly integrated with your website and easily managed through the content management system.

Bespoke coding service available

If none of the free themes speak to the needs of your business, our coding partners can amend your theme to add functionality, change its style, layout or design. Get in touch with us for more details.


Full access to the HTML, CSS, and JS files for your theme gives you the ability to add your own advanced customizations if you need to.

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Shopping cart

Free SSL security

Security is built into ShopWired's ecommerce platform. All ShopWired ecommerce stores are covered by 256 bit encryption to ensure the security of your account data and customers' information.

Abandoned cart recovery

No customer is left behind. Use the abandoned cart recovery system and let your customers pick up their carts just how they left them.

Simple, flexible delivery rates

Advanced delivery features allow you to customize your shipping zones and rates to your exact requirements. Use our range of free shipping apps to add even more bespoke rules for shipping.

Offer free shipping

Reward customers with free shipping when they spend a certain amount and increase customer spend and conversion rates.

Automatic sales tax calculations

Sales taxes are automatically calculated on every applicable transaction with rooftop accuracy, all powered by TaxJar's API and provided free of charge on all ShopWired stores.

Conversion optimized checkout

ShopWired's two checkout is quick and simple for your customers to use and is fully customizable. Its been optimised to maximize conversions for your store and is fully customizable.

60+ payment gateway integrations

Accept all major credit cards. ShopWired has over 20 US payment gateways and 40 international gateways built in with ready-to-go integrations. Activate as many gateways as you need by just entering your account credentials.

Buy now, pay later

Use Klarna, Laybuy, Zip Pay or Clearpay and offer your customers the choice to buy now and pay later or split payments into three or four more affordable chunks.

Offline payment

Use the offline payment method to allow customers to submit orders without making immediate payment. Great for high value orders and your trade customers.

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Store management

Managing orders

Managing orders is a breeze on ShopWired. See all your orders in one place, easily change order status, send orders for dispatch, and automatically notify customers of status changes by email.

MOTO orders

Create new orders received by telephone or mail order through your ShopWired account and manage them in exactly the same way as website orders.

Easy order fulfillment

Fulfill orders and send dispatch notifications to customers by email. Use shipping services like ShipStation, ShippingEasy and Shippo for easy label printing and payment.

Collect customer data

Encourage repeat shopping by enabling customer account creation during checkout. Collect vital customer data for use in new product launches and marketing campaigns.

Data syncing

Sync your ShopWired account order and product data with third party services using our CSV and XML feed features. Build your own feeds if you need to.

User accounts

ShopWired's user accounts feature allows you to grant access to specific areas of your ShopWired account to your team members, or third party suppliers, to help manage your online store.

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Marketing & SEO

Built in SEO

Search engine optimization features are built into ShopWired in every corner so that you can grow your online presence. Set your own custom title tag, meta description, and URL for every page of your website. Create website information pages and a blog. Customize your robots.txt file.

Automatic sitemap

Your website's sitemap.xml file is automatically generated every 24 hours and includes every published page on your website.

Product reviews

Social proof is a vital tool for increasing customer spend and conversion rates. Allow customers to review your products through your website with the ability for you to preview and edit before publishing.

Discounts & vouchers

Boost customer loyalty and entice new customers using ShopWired's powerful discount and voucher code functionality. Use promotions like '3 for 2' to increase customer spend.

Reward points

Encourage customer loyalty by offering customers reward points with every purchase they make. Points can be redeemed for a cash discount off future orders.

Social media integrations

Integrate your website with all of the most popular social networks and grow your online business. Make your presence known from Facebook to Twitter to Instagram.

Gift cards

Let customers buy gift cards to send to their friends and families, or use gift cards to offer existing customers store credit.


ShopWired's powerful offers functionality allows you to create a wide range of offer types and increase conversion rates and customer spend.

Mailchimp, Mailerlite & Klaviyo

Link ShopWired to your favorite email marketing platform, and your store will automatically send any new contacts and newsletter subscribers.

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Stock management

Manage your entire inventory with easy to use stock management tools. Set stock alert levels, allow customers to purchase items on back order or pre-order, and enable automatic notifications that tell customers when out of stock products are back in your store.

Digital products

Create digital products like MP3s, videos, and PDF files and deliver them automatically to your customers when they make a purchase. All digital files are protected from repeat download using platform generated 'safe' links. Set your own download limits and link expiry times.

Product variations

Create variations for your products and offer them in different sizes, colors, and any other options you might need. Track stock, set pricing and other data for each variation combination individually.

Product extras and choices

Use product extras to offer customers additional add-ons for products when adding to the cart, or use product choices to offer an even wider variety of options.


Use the convenient import/export feature to quickly create or update multiple products via a spreadsheet. ShopWired's import/export functionality is available for both categories and products.

Multiple images

Upload as many images for each product as you need to and showcase your products at every angle.


Offer a subscription service and allow your customers to sign up for recurring billing. Utilize the power of 'subscribe and save' to capture repeat business in just one order.

Categories and brands

Organize your products into categories and brands and enable easy website navigation so customers can find the products they're looking for.

Product filters

Add an additional layer of navigation to your website and allow customers to drill down to the specific products they need with a filter system.

Stock syncing

Automatically sync product stock levels with third party sources by connecting your account with external stock files.

Product bundles

Increase customer spend by creating product bundles, offering complementary products together with a discount for your customer.

SEO tags

Create and manage the SEO tags for every product, category, and brand page on your website.


Use DropWired to build your own dropshipping website with products from AliExpress. Import products and fulfill orders with just a few clicks.


Integrate ShopWired with print-on-demand suppliers like Printful and Printify, importing branded products and fulfilling orders automatically.

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Google Shopping

List your products on Google Shopping search results and put your product catalog in front of an audience of millions.

Sell on eBay

Connect ShopWired with your eBay store to import products, create new listings, sync stock levels in real time, and manage eBay orders right from your ShopWired account.

Sell on Amazon

Connect ShopWired to Amazon to import products, sync stock between channels, and manage orders from your ShopWired account.

Sell on Etsy

Connect your account with Etsy to import and export products and sync stock levels in real time.

Sell on Facebook/Instagram

Send your product catalog to Facebook & Instagram. Use their ecommerce features to grow your brand and expand your reach to new audiences.

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Built for big traffic

ShopWired is hosted on the Amazon Web Services cloud platform, one of the most reliable hosting platforms in the world. AWS offers security and scalability, and is trusted by some of the biggest brands in the world.

Around the clock monitoring

The ShopWired team continually monitor the platform to ensure that your store stays up and running, guaranteeing 99.99% uptime. Use our status page to monitor the integrity of the platform.

Automatic backups

ShopWired store data is automatically backed up throughout the day. In the event of a severe system failure, ShopWired can be brought back online within minutes.

PCI compliance built in

ShopWired works to the standards of Level 1 PCI Compliance. The security and integrity of your customers' cardholder data is assured.

Instant upgrades

All updates applied to ShopWired are applied to your account and website automatically, so you'll receive the very latest features and patches immediately without any hassle.

SSL security

Every ShopWired website is secured with 256-bit SSL security to keep your customers' and your business's data secure.

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Analytics & Reports

Advanced reports

Gain new insights into your business, customer behavior, and what's working on your store with ShopWired's advanced reporting features.

Visitor tracking

ShopWired has its own visitor tracking reports built into the platform. See basic information on visitor numbers, page views, and conversion rates.

Google Analytics

Integrate with Google Analytics in just a few clicks to track sales, visits, and referrals.

Conversion tracking

Add all of your conversion tracking scripts to your ShopWired account to monitor the performance of your online marketing campaigns.

Facebook pixel integration

Add your Facebook pixel and configure your settings with ease to track your marketing across Facebook and Instagram.

Sales & profit reports

Use the gross profit reporting feature to add cost prices for your products and their options, and view a gross profit report for sales over your chosen period.

Product reports

Identify your best, and worst, selling products and eliminate weak spots from your inventory.

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Trade accounts

Allow trade customers to create accounts on your website and store their details for faster checkout at a later date.

Trade only products

Create and assign products and categories as 'trade only'. Only visitors logged into an approved trade account will be able to navigate to your trade only product collections.

Discount pricing

Set a separate percentage discount for each trade account that will allow trade customers access to discount pricing.

Individual pricing

An alternative to global discount pricing, set an individual price for every product for each trade account.

Group pricing

Create pricing groups and assign trade accounts to them. Set individual pricing for each product within a group.

Bulk discounts

Create bulk buy discounts and reduce product prices for multiple purchases of the same item. Flexible rules allow you to create different discounts for different quantities and different products and spread discounts over product ranges.


Create quotes through the admin system and send to customers via email with a quick 'pay now' link enabling them to go straight through to the payment page on your website.

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Other features

Custom fields

One of ShopWired's most powerful features. Create custom data points for categories, brands, products, website pages, blogs, and orders.

Cart rules

Create rules that automatically add products to your customer's cart depending on what they've already selected.

Stock alerts

Create an alert on your products and be automatically notified by email when the stock quantity falls below the set level.

Back in stock notifications

Allow your customers to choose to be notified by email (notifications are sent automatically) when a product or variation currently out of stock is re-added to your inventory.

Back order and pre-order

Use our out of stock functionality to allow customers to purchase products that are out of stock on back-order. Set back order levels and limits on products globally or individually. Use the same system for new product releases and pre-orders.

Google reCAPTCHA

Google's anti-spam system can be added to your ShopWired website in just a few minutes using the free reCAPTCHA app.


Allow customers to view product and shipping pricing in their own currency. Currency display can be configured to change automatically depending on the customer's location.

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Other integrations

Xero, Quickbooks, & Sage Online

Integrate your store with your accounting platform and sync customer and order data.

TaxJar & Avalara

Integrate with TaxJar or Avalara to automatically send orders from your store and file your sales tax returns automatically.

ShipStation, ShippingEasy, and Shippo

Integrate with your preferred shipping platform to automatically import orders from across your selling channels and connect with the top global couriers.

Feefo & Trustpilot

Harness the power of social proof and display service reviews from Feefo and Trustpilot on your product pages.


Integrate your ShopWired store with Vend POS sytem to manage your product inventory and bricks-and-mortar orders from your ShopWired account (or vice versa). Stock between the two platforms syncs automatically.

Even more...

Integrations with Linnworks, Veeqo, Unleashed, Channel Grabber now available. Integrations with Walmart and other channels are coming soon.

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