Optimized content

"Content is king" is the standard phrase of every SEO expert and successful search marketer for good reason. Each piece of text on every page of your website is analyzed by search engines and either works for or against your website's overall rankings.

The most important aspect of writing good content and optimizing it from an SEO point of view is to write it naturally, using it as a tool to aid users visiting your website. We take a visitor first approach to content. Content is written for the human visitors to your website and not what we think search engine bots want to see.

We'll work with you to optimize the content throughout your website with a particular focus on any home page text and content across category and product pages.

Blogging

We'll work with you to determine a brand voice and tone for your blog and help to create content that's keyword rich, engaging and is relevant to your business. A well written blog post can naturally help your website from many different angles, not just from an SEO perspective.

Adding new content regularly to your website can help attract the attention of search engine bots and new customers alike. As part of our ongoing optimization packages we'll write new posts for your blog regularly.

Website architecture

Your website's structure could be damaging your conversions and your search engine rankings without you even realizing. We’ll perform a full analysis of your link structure, category hierarchy, and use of other navigation tools like website menus, brands, and filters.

Where tweaks are required, our team can perform these for you through access to your ShopWired account. Alternatively we can suggest areas for improvement for you to implement, or if wholesale restructuring is advised we can assist with this too.

Technical SEO

An assessment of your website's technical SEO includes looking at a wide range of onsite factors. H tags, sitemap and robots files, website speed, meta tags, and page URLs are an often overlooked but important aspect of SEO.

Our one-off packages include a full technical SEO audit with instructions for you to follow to increase your optimization score and guidelines to work within as you move forward.

As part of our ongoing optimization packages we'll provide an initial audit, fix any areas needing urgent attention, and then work each month to improve your website's optimization score.

Incoming links

One of the most important SEO factors for your website is the number and quality of links pointing to your website from external websites. Each incoming link is counted as a 'vote' for your website. Links must be one-way (you can't link to a website in exchange for a link back). They must be from reputable and high quality sources and, most importantly, relevant to your website's sector.

As part of our initial audit we'll look at the websites linking to your site and estimate how much benefit you are gaining from them. As part of our ongoing optimization packages we can help to build the amount and quality of inbound links to your website.

Data analysis

By analyzing an array of data points and metrics for your website we can judge which parts are working well for you and which need attention. By collating and examining this data we’ll create an in-depth report telling you where current drop off points and navigation weak spots exist to help you fix these issues for future visitors.

We’ll discuss your current bounce rate and strategies you can implement to reduce it. We’ll inform you of the best methods you can use to engage with your customers, and we’ll help you to understand who exactly those customers are. Armed with this information we’ll form and adjust a plan to help your business grow.